You’re Here to Do More: Rha Goddess on Her New Book, ‘The Calling’

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I’ve known Rha Goddess for 12 years — and now that I write it down, all I can think is that it seems like we’ve been friends for so much longer than that.

I met Rha through a series of beautiful synchronicities. Shortly after we met, Rha became my coach. She helped me release romantic illusions and overcome codependency, and then she guided me as I built up my business in its early years.

I share this whole story in detail in my foreword to her new book, The Calling: 3 Fundamental Shifts to Stay True, Get Paid, and Do Good, which comes out tomorrow!

About Rha Goddess and ‘The Calling’

I’m so excited that Rha Goddess now has a book out, because the world needs her message. Anyone who’s seen Rha teach at Spirit Junkie Masterclass knows how deeply inspiring, passionate and compassionate she is.

Keep reading to learn about Rha and about The Calling. And be sure to read this whole post, because at the end I include a manifesting exercise from the book!

About ‘The Calling’

The Calling by Rha GoddessRha’s wisdom, beautiful guidance and compassion all come through in The Calling. In the book, Rha teaches her six-step method for finding and following your true calling and redefining success. She gives you a road map for how to stay true, get paid and do good.

Rha says, “If you’re stuck in a never-ending loop of hyper achievement or driven by the quest for external validation, or hiding out because the notion of what really makes you happy is just too scary, I want to show you that it is possible for you to live a meaningful life on your own terms.”

In this book, Rha will do for you what she did for me. She’ll guide you to become aware of what holds you back, and then she’ll help you take responsibility for your life while cultivating immense self-compassion.

This book is exactly what we need right now.

About Rha Goddess

I’m just going to share a shortened version of Rha’s bio with you here. You can imagine me reading this out loud onstage, because I’ve done it many times…

Rha Goddess is the entrepreneurial soul coach behind hundreds of breakthrough change makers, cultural visionaries and social entrepreneurs.

Rha has drawn on the power of creativity, culture and community to move hearts, minds and policy. Her work has focused on issues of racial justice and equality, electoral politics, offender aid and restoration, mental health and youth and women’s empowerment.

Rha has led the conversation around a “whole self” approach to entrepreneurship as key to a more just, harmonious and sustainable economy and culture. As CEO of Move The Crowd, Rha is galvanizing a movement of 3 million entrepreneurs dedicated to reimagining “work” as a vehicle for creative expression, financial freedom and societal transformation.

Gabby and Rha Goddess: Interview About ‘The Calling’

Who is ‘The Calling’ for?

Gabby: Hi Rha! Okay, so first things first. Tell me about The Calling and why you wrote it. Who’s it for? What do you want people to get out of it?

Rha Goddess and Gabby Bernstein at Spirit Junkie Masterclass Level 2Rha Goddess: For me this book is for every single soul who knows they’re here to do more, be more and have more. It’s for people who, even if they can’t put words to it, they know there’s something else burning inside of them that wants to be expressed.

It doesn’t have anything to do with whether it’s a big, grandiose thing or something very personal like starting a family. There’s something tugging, pulling, calling, and they’re finally ready to figure out what it is. The book is designed to be a blueprint, to walk you step by step by step.

Many people hear the terms “purpose” and “calling,” and they think, “I don’t know what mine is,” or they get anxious. So the idea is to make it as accessible as possible.

Whether you want to do something massive or not, there is value in understanding who you are and what is the contribution that you are being invited to make — and that you want to make. Your soul’s deepest desire being expressed, and no judgment on that.

We all have a calling. We all have a very unique combination of abilities, talents, experiences and perspectives. All of them converge into this beautiful thing that we’re here to give to the world.

We give it whether we know it or not, whether we like it or not. We can’t stop it. It’s present just by virtue of the fact that we’re in the room. It’s our energy. The book helps you really own that and allow it in whatever way you so desire.

Stay true, get paid and do good

Gabby: The book is divided into 3 major parts: Stay True, Get Paid and Do Good. Can you explain what these mean?

Rha Goddess: In part 1, when I teach you to Stay True, you’ll recognize your creative strengths, accept responsibility for your current reality, forgive any self-imposed and societal limitations, and give voice to your vision, mission, and purpose. You’ll align your actions with your dreams, and celebrate a new level of clarity, authenticity, and self-love.

In part 2, when I put you on the path to Get Paid, you’ll begin by recognizing your relationship with money and capitalism, accepting responsibility for your current financial state, forgiving any constraints in your financial past, redefining and re-visualizing your role in your personal economy, aligning your business propositions with your values, and celebrating a new way of doing business.

Then, in part 3, you’ll leverage your capacity to Do Good by recognizing your full potential, accepting responsibility for being part of the solution, forgiving any judgment around not doing more sooner, re-visualizing what good means to you as you identify your highest contribution, aligning your actions with your movement, and celebrating your newfound meaningful contribution.


Gabby: The concept of dharma comes up in the book. How do you think of dharma?

Rha Goddess: Dharma has definitions in many cultural and spiritual lineages. It has a complex definition. Path, sacred duty, vocation. We hear people talk a lot about the “path” part of the dharma — your destiny, your purpose. Yes, that’s part of it.

But what’s also part of dharma that doesn’t get talked about it quite as much is your true nature. Wayne Dyer called it your “I Am”-ness. That part of you that’s built into the fiber of your spirit. I see it as your true nature expressed as your path, your sacred duty, your vocation.

A lot of people wind up doing good work that is not your dharma. Steven Cope talks about this idea that people miss their dharma. They hang out in the vicinity of your dharma — I call it the “20 feet from stardom” syndrome. You end up being a backup singer in your own reality.

Why do we miss our dharma? It has to do with our belief that if we’re doing work out of obligation or some sense of sacrifice, that that matters in the scheme of our souls. And our soul is like, “Yeahhhh, okay, but not quite. There’s good work and there’s YOUR work, and I want you to get to your work.”

What do you believe about yourself?

Gabby: Early in the book, you guide readers to figure out what we believe about ourselves.

You write:

When I ask clients what they believe about themselves, they often feel confused about how to respond. After all, one day you might feel like a badass, ready to take on the world — and the next? A total failure. Why is that, and which is true?

How do we discern what we believe about ourselves?

Rha Goddess: A lot of us grapple with this. Where do we go to understand what we’ve taken in about who we are, who we’re not, what we’re capable of or not, what we’re allowed to do and want, and what we’re not allowed to do and want?

First we must slow down and ask ourselves: “What do I believe about myself? Where does it come from?”

For some people that’s an empowering thing to see. But many of us have taken in things, not even realizing it, and maybe that influence doesn’t necessarily empower us. We’ve taken in the cover of Vogue and thought, “That’s beautiful. I need to be that.”

Us asking ourselves the question “What do I believe about myself?” is revolutionary in and of itself. In your heart of hearts, what do you want to be true about you?

The ‘personal economy’

Gabby: In Part 2, ‘Get Paid,’ you help readers examine their relationship to capitalism, identify their money persona and much more. You also talk about the concept of the personal economy.

You write:

When it comes to money and how you wish to receive and allocate your financial resources, who do you want to be? What do you want to create? What is important to you? And how will your economic priorities play out in your day-to-day?

I love this. Can you break down what ‘personal economy’ means?

Rha Goddess: We’ve been so conditioned to believe the economy is an ominous thing outside of us that we have no control over.

In the book I say…

You’ve been conditioned to be at the mercy of our economic system, not to mention the way the economy dictates your emotional and financial relationship with the world. It tells you who to be, and what to buy, and where to work so that you can conform to its standards. The issue here is that these mandates are designed to serve the current economy’s interests, which only benefits a tiny portion of our population.

The traditional system of capitalism has fostered a culture of greed and exploitation for that tiny portion in power, and a culture of scarcity and separation for the rest of us. If you buy into this, you not only experience feelings of scarcity around money, but those feelings also bleed into other facets of your life — you feel a scarcity around love, acknowledgment, opportunity, time, health, and well-being.

But at heart, the definition of economy is very simple. The term “economy” is defined as the wealth and resources of a nation or region, based on the production and consumption of goods and services.

How can we create a definition or a way of operating and practicing that honors what we value? The whole idea of creating your own personal economy is asking yourself what you value, and what are the values by which you want to be operating and doing business in the world?

This includes how you want to make your money, spend your money, save your money, invest your money and so on. It’s about taking back your right to participate. We’ve been indoctrinated to believe that there’s a global economy and that we’re at the mercy of it.

We ARE the economy. —Rha Goddess

We ARE the economy. The choices and decisions we make actually do dictate what the ultimate bottom line is. When we can understand that and think about it on a micro level in terms of our own personal situation.

We can ask ourselves:

  • What kind of economy am I trying to create for myself? A surplus economy or a deficit economy?
  • One of greed and exploitation or love and abundance?
  • How important is money to me? What do I really need?

How to do good in the world

Rha Goddess at Spirit Junkie MasterclassGabby: Let’s talk about Doing Good, which is Part 3 of the book but is also central to everything. How do we hold ourselves back from doing good?

Rha Goddess: Many of us have a fundamental belief that there’s not enough to go around. Not enough money, time, recognition, anything. We project it onto ourselves. We think, “I’m not enough. I don’t have the capacity. I don’t have the bandwidth.”

Especially because we’re being sold every day how our world is going to hell in a handbasket with a big ol’ bow on top. If you see tanks and missiles, you’re going think, “Oh my God, I have no idea what I’m going to do about this. Let me just think about what I’m going to feed my kid today.”

You contract, shut down, tune out. You think there’s nothing in the world you can do to affect that hot mess out there. As much as we think it’s great work and admire the people who do it, we think it’s not practical. It’s not for us.

That separation enables us to continue to have a world that petrifies us, makes us sick. If you’re not participating, there’s no way we’re getting a different world. Because we see the world we’ve gotten from the people who do participate.

We have to believe that whatever good we do matters, no matter how big or how small. We also need to see the connections between our intention to do good and how it has ripples.

So many of us feel inadequate in this regard. We think, “I’m not MLK or Mother Teresa, so pack it up!” Plus everyone is dictating to you what your “do good” needs to look like.

Release that judgment. Where are you called? Doing good is a way of operating, living, working, acting in the world. What is the prerequisite for that? You’re doing your thing. It’s innate to you.

Give yourself permission to have that be enough in whatever scope and scale you’re doing it. If you’re doing something that is true to you, you don’t have to manage how often you’re showing up for it. You’re actually fighting to find time for it because you’re so fed by it.

Traditional activism, on the other hand, can make you feel so depleted because you burn out. Often the energy is pushing, resisting. That’s not to say you can’t do that traditional activism like marching in the street and holding signs. But can you stand in the street from a place of celebration, dedication, commitment and love? That sustains so much more than rage and anger.

The reworking of activism is one thing I hope this book will invite. There’s a lot of external pressure to fit some mold. There’s so much more opportunity available when people are given space to genuinely find their way inside of it.

The charge and invitation in the book is to be willing to grapple with all the stuff that gets in the way of your ability to own your thing and decide what your contribution can be.

A Mantra for Becoming a Conscious Creator

Here’s one of the first exercises Rha shares in the book! This is a mantra for becoming a conscious, active shaper of your reality.

Rha writes:

Recognizing your power to co-create your reality is the first step toward staying true and pursuing your calling. If you are looking to anything outside of you to validate your existence, you’re wasting your time. The external world is mostly a reflection of what you believe, think, and act on….

We each have a purpose that poises us for unlimited and unequivocal greatness — that is the truth. No matter how victimhood has tried to place you in its grasp, it’s up to you to set the intention to get free, to pursue the things you really want, believe the outcome to be possible, and then take a leap of faith to create your desired True. Paid. Good. reality. It all begins with recognizing and owning your creative strengths.

The first exercise Rha teaches in the book is one you can practice the entire time you’re reading the book. It’s a mantra “designed to help shift your mindset from any form of victimhood to one of conscious creation and help you develop a greater awareness around your current state and your desired reality,” she says.

This mantra is:

“I am a conscious creator, and I have the ability to create the life I most desire.”

Here’s what Rha says about how to use this mantra…

Repeat this mantra at least five times a day. I’d like you to do this once in the morning in the mirror when you first wake up. Look into your own eyes, and say it.

During the day, say it three times — perhaps when you are transitioning between work projects or traveling from one destination to the other, just before your lunch break, or before you pick up the kids.

Finally, repeat the mantra in the evening, after you climb into bed and just before you close your eyes.

Enjoy this practice and this beautiful book! Here are some more blog posts to check out, too:

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  1. As Joanne, me too! Ha! I also opened it when you first posted this but didn’t read it. It’s been sitting in my browser and I finally read it this morning. WOW! And the funny thing is I absolutely LOVE Rha- thank you for introducing me to her, Gabby. I can’t wait to read this book in its entirety. I can hear and feel the energy in the words just in this blog post, so I know it’s going to be juicy. It was divine timing that I read it now because it was really what I needed to hear in this moment. Thank you!

    1. Love it, Michelle. You read it at the right and perfect time! So grateful that this post is resonating with you. xoxo

  2. Ok. So how did I possibly miss this before today. I had opened this email previously. But obviously didn’t read it completely.
    Well today was the day
    The right day that this resonated with me
    The calling
    It’s time
    Oh how I love how the universe works

  3. I have Abso-frakkin-lutely no idea how I missed this! Ironically, my alarm went completely nuts this morning and would not shut off. I had to uninstall the program which took almost 10 minutes. Then I started thinking: what is the message? I’m missing something; what’s trying to get my attention?


  4. So adding this book to my reading list and gifting this to my sister whom I feel this will truly resonate with. Thank you for introducing us to this beautiful and bold spirit and her new book!

  5. The timing of Rha’s book is perfect <3 Just having finished Gabby's 21-Day Manifesting Challenge & being a Miracle Member… being a part of these support systems are a truly special way to start off the year. I am so incredibly grateful, thank you!!

  6. Wow! Your manifesting challenge and this book have come at the right time! Thanks to both of you for your work and for sharing your gift!

  7. Amanda Nav

    Oh wow! I’ve read it. It resonates me so well. It catapulted my heart. I’m going to purchase this book

  8. “Traditional activism, on the other hand, can leave you so depleted because you burn out!”
    Amen sister! I’ve been in the non profit space my whole career and have, in recent years, been exploring the self fulfilling prophecy that exists there. By its very nature, it is a space of struggle, fight, depletion and not enough…….not ever enough. How can we make positive change from this space? Perhaps we can’t and traditional activism must be flipped on its head in order for us to truly live in a world of acceptance, justice, equality and love for humanity and the planet we inhabit.
    You have my attention Rha Goddess, I’m off to Audible!

  9. I am over the moon! I am looking forward to reading! Thank you Rha & Gabby, you’ve touched my heart and I am forever changed.

    Big love and thank you plenty.

  10. Gabby,
    I’ve never commented before, but I felt compelled right now to tell you that you’ve changed my life. Over the last few months I’ve shifted out of what was a very dark headspace into the light by reading your works, doing your meditations, and remembering your teachings. Sometimes I imagine speaking with you and asking your advice. Today, I had a total breakdown when I didn’t get something I really, really wanted. I sobbed on the streets of New York, and then somewhere deep down I started to feel the deepest sense of trust that I have ever felt. I think I have finally let go and released my fear and need to control up to the universe. I know that everything is working out for my highest good and greatest joy. Thank you, so, so much.

    1. Thank you for sharing your miracle moment, Eva. When we pray for what we think we need, we limit our connection to the universe. When we detach from the outcome and surrender, we open up to limitless creative possibilities! xo

  11. Thank you Gabby and Rha for making these efforts to create a world through your work. Huge respect to you both. Looking forward to reading this. Love you .

  12. Everything about this is an incredible affirmation! I am thrilled to learn that you have a coach!! I am grateful to you both for sharing your wisdom and insight. It all feels perfectly aligned

  13. Another inspiring Blog post, I love your work. My family (and I) are so happy you’ve shared your journey & the people who inspired you. Looking forward to reading Rha Goddess’s book.
    Taking time to find what fuels me, and giving myself a space to be nurtured has enabled me to choose, each day, to reach for exceptional. Your 4 questions in Super Attractor are a daily practice & each day miracles appear.

    1. Great questions, Betsy. I received this guidance and clarity by staying committed to my daily practice and listening to my intuition. If you’re considering working with a coach, it may be helpful asking the universe to guide you and meditate on it. xoxo

  14. Thank you Gabby for sharing!‍♀️ I am excited to buy this book!
    I really BELIEVE it will help me get to my TRUE CALLING!
    I’m so looking forward to that Ah-ha moment!!❤️

  15. Learning that “We are the economy” created a big shift in me. It holds so much power. I just didn’t think about it in that way before.

  16. Wow! Thank you for sharing Gabby. I can’t wait to go out and buy Rha’s book. I’ve been thinking a lot about my calling or souls purpose and know what I want to do but not sure where to start. I think this might help get me in the right direction!

  17. Personal economy so empowering…freedom from the illusion of scarcity! Love this so much! Thank you for sharing and introducing her to me!❤

  18. I finished reading “Super Attractor” last night. This book is a miracle- Gabby helped guide me back to love and prompted me to begin my meditation practice again. Reading is a major component to my practice and the first thing I asked myself this morning is, “Alright, what am I reading next?”. Cue email notification from Gabby with this linked post. Thank you, THANK YOU <3

  19. Just minutes ago, I was thinking about my calling and how I feel so close but also so far. As I sat down to reread parts of Super Attractor, I picked up my phone and saw this at the top of my inbox. The universe spoke and I am so glad I was listening. As a woman of color committed to healing internalized oppression through spirit, I am inspired to see another woman of color doing the same. This is a gift like no other. Thank you.

  20. Wow! Talk about synchronicities! I meditate every morning and then I have Oracle cards I use to allow the Universe to tell me what I need to know for the day. One of my cards was “You Found It!/St. Anthony of Padua” which is all about finding your purpose in life. All of the sudden I get a notification on my phone with the email subject “Yes, you have a calling.” So, of course I click through. I have so many of these moments everyday, so many miracles! This is just another wonderful affirmation. Definitely buying this book! Thanks for this whole blog on it! Looking forward to reading it and applying all the lessons. Love, light and blessings to all! ❤️

  21. Thank you Gabby I’m so grateful for you sharing this amazing interview with Rah Love it ❤️.
    “I am a conscious creator and I have the ability to create the life I most desire”

    1. So glad the mantra is serving you. Rha’s book came out yesterday and can likely be found at any major book retailer! xo

  22. Wow! I love Rha already. Thanks for this great interview Gabby as I will be looking for the book soon. She sounds amazing and yet these are aspects of our lives we should always believe yet we doubt everyday. What inspirational daily advice she gives on owning our true purpose and how to manifest it. I love this blog post!!

  23. Yes! Loved this blog post and looking forward to reading Rha’s book. Thank you for a super-inspiring interview Gabby, its just what I needed right now and I’m sure so many others will too!

  24. Another wonderful uplifting, enlightening book to add to my Gabby collection. I have to wait patiently as it comes out on the 1st Feb in the UK. Have ordered ASAP. Love & Light to you beautiful Gabby. One more day to go before the 21 day Manifesting challenge comes to an end. But for me my journey is never ending. I will use my new mantra …. I am a conscious creator & I have the ability to create the life I most desire. I have repeated it this morning so many times already that it is embedded in my brain…. lol. Thank you, thank you, thank you for helping me to enrich my life & finally find my true purpose. It’s only taken nearly 67 yrs. patience is a virtue.

    1. Barbara, I’m so grateful that the challenge is serving you! May you experience many miraculous shifts. xoxo

  25. Wishing your book so well in this world. This article has touched me greatly and at a key moment of personal setback. I choose to see it all from another perspective. Thank you xo

  26. What a great read! Thank you. I am about to begin Season 1 of a podcast called, “We Can Change the World Together” which is based on these same principles. Reading this felt like such a “Yes!” for me. Huge love to you all xx

  27. I just purchased this book am so excited!!!❤️I asked the universe earlier to help me as I was meditating have Super Attractor and went to my emails and this is the first thing in my emails. Wow universe is really speaking to me. Also guides from Super Attractor I have many Raven and Willy wag tag but I never anyone a person who has passed my great grandma came through today and you said it could take a while been 5 days ❤️love , love , love Super Attractor can’t wait for this book

  28. Hi Gabby! This is my first time visiting your blog after reading Super Attractor and watching your segment on Super Soul Sessions. I actually came to your blog because when Oprah did your intro, she mentioned that your blog talks about helping people beat sugar addiction (which is a concern of mine at the moment). I had no idea that I would be introduced to another amazing woman sharing a message that I feel a strong gravitational pull towards! This is phenomenal! God is so good to me! I’ve been led right here to this blog and now I have insight about the next step I should take, which is to read Rha Goddess’ book! Thank you both (and your teams) for being part of this beautiful moment in my life! my life is changing and God is leading me right where I’m supposed to be!

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