Join Team Gabby

Our Company Culture

For more than 16 years, Gabby Bernstein has been transforming lives for the better. As a member of our team, you will do the same. Team Gabby is on a mission to help a lot of people and have a lot of fun!

Director of Growth Marketing - Mobile App

Role Summary:

Our subscribers have been eagerly anticipating the launch of our soon-to-be-released mobile app, Gabby +. This is because while Gabby’s teachings have already helped millions of people to transform their lives for the better, the app will make her teachings even more accessible and impactful, allowing us to reach millions more. This is an exciting opportunity to play a pivotal role in the launch and growth of the app as part of a team on a mission to help a lot of people and have a lot of fun!

As the app’s Director of Growth Marketing, you will work closely with our marketing, product, and engineering teams to develop thoughtful yet straightforward approaches to targeting, measurement, and optimization as we bring the app to market & beyond. You will have full responsibility for the app’s marketing strategy, including the acquisition, activation and retention of members.

Responsibilities:

• Build and execute an acquisition strategy to move new members through the acquisition funnel
• Establish product market fit by leading an iterative process of testing & experimentation across multiple acquisition channels, in close collaboration with the Director of Product
• Work closely with the marketing team on the launch campaign and creation of the app microsite
• Partner with our ad agency in the development and deployment of paid media strategies to ensure program specific ROI goals and targets are being met
• Work cross-functionally to develop ideas, assets, and new promotional angles for the app via various channels to expand the user base
• Optimize in-app member activation, engagement, and retention in partnership with product and content teams
• Establish the data collection for key demand metrics
• Be a champion for audience engagement and value through the life of a subscription
• Drive app store SEO and listings optimization
• Be an internal expert and ambassador for the app
• Work closely with the Website team to ensure that the app is promoted across the website as required
• Be the resident expert and go-to resource for the mobile app landscape: mobile ad tech, privacy changes, impacts on advertising programs, etc.
• Have a thorough working knowledge of app listing guidelines, requirements, and restrictions

Important Attributes, Leadership and Teamwork:

• 5-7 years experience in growth marketing working on consumer mobile apps
• Experience working across paid, earned and owned channels, including but not limited to social, search, display, video, partnerships, influencers, email and website conversion optimization
• Expertise & understanding of subscription lifecycle management
• Orientation towards detail and the capability to analyze and articulate campaign performance against specific business goals
• Experience working within content rich environments, such as media, entertainment, healthtech, or wellness would be an advantage

What You’ll Get:

• No Sunday-scaries!
• A tight-knit team of like-minded people who are all super nice human beings with a deep passion for making the world a better place!
• Competitive compensation package, paid time off, and the opportunity to participate in a 401K retirement plan with a company match.
• Tons of benefits to keep you happy and healthy:
  • Comprehensive health, vision, dental, disability, and life insurance for you and your dependents
  • Fully paid resources, such as TalkSpace Therapy and One Medical for primary care
• Free access to all of Gabby’s products.
• The ability to work from anywhere (as long as you are available 10 AM to 4 PM/ET!)
• The opportunity to have a meaningful impact on people’s lives

Click here to apply

Director of Product - Mobile App

Role Summary

Our subscribers have been eagerly anticipating the launch of our soon-to-be-released mobile app, Gabby +. This is because while Gabby’s teachings have already helped millions of people to transform their lives for the better, the app will make her teachings even more accessible and impactful, allowing us to reach millions more. This is an exciting opportunity to play a pivotal strategic role in the development, launch and growth of the app as part of a team on a mission to help a lot of people and have a lot of fun!

As the app’s Director of Product, you will work closely with the development team, executive team and marketing team as we bring the app to market. You will have full responsibility for the app, shaping the roadmap to build, test and optimize new features, while continually driving adoption to grow subscriber numbers.

Responsibilities

• Lead product strategy and execution for the app
• Drive app features development (with the support and collaboration of the wider content team) to help create an exceptional product offering and scale the subscriber base
• Be the key point of contact for the developers and lead on weekly calls to stay aligned on priorities
• Clearly define KPIs and evaluate app-related success metrics
• Track and report on usage data, churn and retention weekly
• Monitor data analytics and develop insights to feed the product strategy
• Analyze various data sources including in-app data, customer feedback and competitor research to create features and tickets to ensure a bug-free and enriching user experience
• Maintain and manage the regular process for gathering user feedback on the app’s features and performance
• Partner with the content team to influence the content strategy for the app using insights on in-app content consumption
• Upload, manage and maintain all app content
• Work closely with the marketing team on the launch campaign and creation of the the app microsite
• Work cross-functionally to develop ideas, assets and new promotional angles for the app via various channels and expand the user base
• Be an internal expert and ambassador for the app
• Work closely with the customer services team to ensure they have all the information, assets and training needed to successfully promote and troubleshoot the app for users

Important Attributes, Leadership and Teamwork

• 5-7 years experience in product management working on consumer mobile apps, ideally across iOS and Android
• Experience with subscription services is preferable, but not essential
• Expertise & understanding of customer and app performance data to influence data-driven decision making
• Experience working within content rich environments, such as media, entertainment, healthtech, or wellness would be an advantage

What You'll Get

• No Sunday-scaries!
• A tight-knit team of like-minded people who are all super nice human beings with a deep passion for making the world a better place!
• Competitive compensation package, paid time off, and the opportunity to participate in a 401K retirement plan with a company match.
• Tons of benefits to keep you happy and healthy:
  • Comprehensive health, vision, dental, disability and life insurance for you and your dependents
  • Fully paid resources, such as TalkSpace Therapy and One Medical for primary care
• Free access to all of Gabby’s products.
• The ability to work from anywhere (as long as you are available 10 AM to 4 PM/ET!)
• The opportunity to have a meaningful impact on people’s lives

Click here to apply

Freelance Social Media Video Editor

Role Summary

Are you looking to make a real impact at a small, successful company? Do you want to join a hardworking team on a mission to have a lot of fun and help a lot of people? The Freelance Social Media Video Editor s a new role on Team Gabby that will be responsible for creating and editing video content across the company’s social media channels. This person will play a critical role in the masterful creation of top-quality audio and video content to enhance and elevate our brand's marketing and messaging.

Responsibilities

• Create and edit video content for our various social media channels: YouTube, Instagram, Facebook, Twitter, Pinterest, and TikTok.
  • Edit 1 video per week for YouTube to be released on Monday.
  • Edit 4-6 social shorts per week for our Podcast Episode, based on creative direction and briefs from the Director.
  • Edit all video ads, sales page videos, and social videos for launches.
• Pull social media clips that coincide with the marketing calendar and present new ideas for social media.
• Join podcast recordings and ensure video + audio quality is set up to the highest possible standards.
• Join podcast recordings and take notes for key social media moments.
• Join video recordings to ensure video, audio, and lighting is set up to the highest quality.
• If NYC based, be on-site as needed to shoot content with Gabby.

Important Attributes, Leadership and Teamwork

• 3+ years experience in a similar role
• Ability to edit audio files preferred, but not required
• Bonus points for lighting and camera skills
• Strong project management skills within a fast-paced environment
• Strong communication, writing and organizational skills

This job is NOT

• Videographer
• Photographer
• Marketing strategist
• Content strategist

What You'll Get

• Join a tight-knit team of like-minded people who are all super nice human beings with a deep passion for making the world a better place!
• Free access to all of Gabby’s products.
• The opportunity to have a meaningful impact on people’s lives.

Click here to apply

Data Analyst

Role Summary

The Data Analyst will utilize data and analytics from various systems to identify trends, behaviors, and revenue opportunities throughout the customer experience. The Data Analyst will measure and optimize the performance across our organic and paid channels, website and upcoming app, and digital product offerings.

Responsibilities

• Establish KPIs and metrics to track and monitor performance across all Marketing channels and transform data into actionable insights and recommendations.
• Analyze funnels and user journeys and provide opportunities to optimize campaign effectiveness.
• Track email, SMS, web push, and app push notification metrics and provide optimization recommendations.
• Monitor marketing budget distribution and performance of paid ad campaigns and recommend ways to increase ROAS and ad effectiveness.
• Develop social media tracking system to allow content attribution analysis, content strategy, and optimized copy.
• Manage Mixpanel and the tracking plan as well as perform tagging audits and data integrity checks on a regular basis across our website and app.
• Conduct on-going quantitative customer surveys to pinpoint opportunities and evaluate customer satisfaction across various touchpoints of the shopping journey.
• Perform deep-dive analysis on the key drivers of KPI metrics and use predictive analytics to give insights into future performance.
• Design and build automated dashboards using Google Data Studio or other tools to provide a centralized user-friendly data hub.
• Conduct competitive research and analyze benchmarking data.
• Identify trends and underlying causes for changes in performance such as site traffic, conversion rates and other external factors.
• Coordinate the planning and execution of marketing tactics including creative development, test plans, tracking requirements and tactic implementation.

Important Attributes, Leadership and Teamwork:

• Bachelor’s degree or higher in Marketing, Business, Math, Statistics or Finance discipline.
• 5+ years of experience in Marketing Data Analytics.
• Able to seamlessly communicate complex and technical concepts to broad based stakeholder audience.
• Experience with reporting tools including Google Data Studio and advanced Excel skills.
• Knowledge of web measurement technologies and analytics tools including Google Analytics and Mixpanel.
• Ability to create concise reports and dashboards that are ready to use and comprehend.
• Experience with Google suite of analytics (Google Analytics, Google Tag Manager, etc.).
• Experience with Business Intelligence tools for data storage and reporting such as Domo and Python a plus.
• Ability to work at a strategic level (generating innovative ideas for growth) and a tactical level (executing updates, analyzing site and customer data, and solving problems).
• Inquisitive mind in constant pursuit of innovative ways to drive results; does not settle for the status quo.
• Excellent communication skills, both verbal and written.
• High energy and positive “can do” attitude.
• Self-motivated work ethic with the ability to succeed in both a standalone contributor role and as a collaborator within a team.
• Exceptional attention to detail with a high degree of organization, accuracy, and flexibility.

This job is NOT

• Marketing director
• Entry level
• Data only without insights

What You’ll Get

• No Sunday-scaries!
• Join a tight-knit team of like-minded people who are all super nice human beings with a deep passion for making the world a better place!
• Competitive compensation package, paid time off, and the opportunity to participate in a 401K retirement plan with a company match.
• Tons of benefits to keep you happy and healthy:
  • Comprehensive health, vision, dental, disability and life insurance for you and your dependents
  • Fully paid resources, such as TalkSpace Therapy and One Medical for primary care
• Free access to all of Gabby’s products.
• The ability to work from anywhere (as long as you are available 10 AM to 4 PM/ET!)
• The opportunity to have a meaningful impact on people’s lives.

Click here to apply

APPLY

Our Core Values

• Highest and best: Our goal is to ensure every team member is aligned with their true purpose—in other words, your highest and best. We work hard to bring that out and let you shine.
• Radical honesty: To foster an environment of transparency and safety, we believe speaking the truth is the only way to act. Plain and simple.