Join Team Gabby

Our Company Culture

For more than 16 years, Gabby Bernstein has been transforming lives for the better. As a member of our team, you will do the same. Team Gabby is on a mission to help a lot of people and have a lot of fun!

Chief Marketing Officer

Role Summary:

Gabby Bernstein is a renowned spiritual teacher, #1 New York Times bestselling author and host of the Dear Gabby podcast. Her down to earth spiritual advice has helped millions of people to manifest a life beyond their wildest dreams. She has been hailed as a “next-generation thought leader" by Oprah Winfrey and as “a role model for a new generation of spiritual seekers'' by the New York Times. The launch of the Gabby+ subscription app in 2023 will usher in an exciting new era in the company’s growth and make Gabby’s teaching more accessible and impactful, allowing us to reach millions more.

We’re looking for an experienced CMO to design and implement our growth strategy, with an initial focus on bringing Gabby+ to market and rapidly growing subscribers. This role will be responsible for all marketing communications, with a strong focus on digital advertising, social media, website, email, SMS and in-app messaging. In addition this role will be responsible for customer insight, analysis and retention and play a pivotal part in shaping future product design. We’re looking for a coach-player who can get the best out of our small but mighty team; who will help shape company-wide strategy but also get stuck into the details.

Responsibilities:

• Develop a 12-month growth strategy plan. How can we turn our millions of readers, followers and listeners into subscribers? What is the optimal customer journey? Which channels offer the biggest opportunity for growth?
• Lead the marketing team in implementing the growth strategy; breaking it down into concrete projects with clear objectives and KPIs and ensuring the team delivers.
• Oversee all aspects of the Gabby+ launch to market.
• Develop and execute on the strategy for the acquisition, activation and retention of Gabby + subscribers.
• Oversee the development of marketing communications with sign off on all copy and creative.
• Manage the advertising budget and advertising agencies.
• Manage customer insight and analysis functions.
• Develop systems for data collection, analysis and reporting across marketing efforts.
• Lead team in testing and optimization across marketing efforts, with a focus on: digital advertising, social media, email, SMS, in-app, website and SEO.
• Ensure the integrity of Gabby’s voice and message across our marketing.
• Roll out the new brand book across all marketing channels (including a relaunch of the website, planned for Q1 2023).
• Maximize the potential of our rich content archive in our content marketing efforts.
• Build out the marketing team to support future growth; including hiring outside expertise/agencies as needed.

Important Attributes, Leadership and Teamwork:

• 10+ years experience in growth marketing, with exposure to working on consumer mobile apps, membership models, and/or subscription products.
• A love of digital marketing and understanding of the power of storytelling through email, SMS, social media and video.
• A marketing executive who understands the power of data driven decision making, especially for digital businesses.
• A deep understanding of data and analytics and a willingness to extract the info they need.
• Extremely savvy in managing paid advertising budgets, maximizing ROAS and getting the best of ad agencies.
• Experience leading a team of marketing professionals.
• Expertise & understanding of subscription lifecycle management.
• Orientation towards detail and the capability to analyze and articulate campaign performance against specific business goals.
• Experience working within content rich environments, such as media, entertainment, health-tech, and/or wellness would be an advantage.
• Good at sharing a vision to enlist a team to do whatever it takes to accomplish project outcomes.
• You want to work for a company that prioritizes customer experience and satisfaction.

What You’ll Get:

• No Sunday-scaries!
• A tight-knit team of like-minded people who are all super nice human beings with a deep passion for making the world a better place!
• Competitive compensation package, paid time off, and the opportunity to participate in a 401K retirement plan with a company match.
• Tons of benefits to keep you happy and healthy:
• Comprehensive health, vision, dental, disability and life insurance for you and your dependents
• Fully paid resources, such as TalkSpace Therapy and One Medical for primary care
• Free access to all of Gabby’s products.
• The ability to work from anywhere (as long as you are available 10 AM to 4 PM/ET!)
• The opportunity to have a meaningful impact on people’s lives.

Click here to apply

Freelance Social Media Video Editor

Role Summary

Are you looking to make a real impact at a small, successful company? Do you want to join a hardworking team on a mission to have a lot of fun and help a lot of people? The Freelance Social Media Video Editor s a new role on Team Gabby that will be responsible for creating and editing video content across the company’s social media channels. This person will play a critical role in the masterful creation of top-quality audio and video content to enhance and elevate our brand's marketing and messaging.

Responsibilities

• Create and edit video content for our various social media channels: YouTube, Instagram, Facebook, Twitter, Pinterest, and TikTok.
  • Edit 1 video per week for YouTube to be released on Monday.
  • Edit 4-6 social shorts per week for our Podcast Episode, based on creative direction and briefs from the Director.
  • Edit all video ads, sales page videos, and social videos for launches.
• Pull social media clips that coincide with the marketing calendar and present new ideas for social media.
• Join podcast recordings and ensure video + audio quality is set up to the highest possible standards.
• Join podcast recordings and take notes for key social media moments.
• Join video recordings to ensure video, audio, and lighting is set up to the highest quality.
• If NYC based, be on-site as needed to shoot content with Gabby.

Important Attributes, Leadership and Teamwork

• 3+ years experience in a similar role
• Ability to edit audio files preferred, but not required
• Bonus points for lighting and camera skills
• Strong project management skills within a fast-paced environment
• Strong communication, writing and organizational skills

This job is NOT

• Videographer
• Photographer
• Marketing strategist
• Content strategist

What You'll Get

• Join a tight-knit team of like-minded people who are all super nice human beings with a deep passion for making the world a better place!
• Free access to all of Gabby’s products.
• The opportunity to have a meaningful impact on people’s lives.

Click here to apply

APPLY

Our Core Values

• Highest and best: Our goal is to ensure every team member is aligned with their true purpose—in other words, your highest and best. We work hard to bring that out and let you shine.
• Radical honesty: To foster an environment of transparency and safety, we believe speaking the truth is the only way to act. Plain and simple.